The Shelf · Makeup · High Maintenance: Luxury Makeup Worth the Extra Money
Koh Gen Do Maifanshi Moisture Foundation
The Koh Gen Do for dry skin: a cream with jojoba, squalane, shea and two seed oils in the top fifteen that turns to liquid as you pat it in, layer by layer, until the coverage is where you want it. A hundred and twenty dollars, in the red tube that film makeup artists carry.
Affiliate link. Price and availability are set by Dermstore.
Why we like the Maifanshi Moisture Foundation
- Jojoba, squalane and shea
- Layers rather than one thick coat
- Cream to liquid
- The red tube
- Texture
- A rich cream that turns to liquid on the skin
- Key ingredients
- Jojoba seed oil · Squalane · Shea butter · Perilla and prickly pear seed oils
- Fragrance
- Not stated.
- Skin type
- Dry
- Best for
- Dry skin · Patting in with fingers, in layers · Full coverage that stays sheer-looking
- Works on
- Dryness · Unevenness · Dullness
- Made in
- Japan
- Where to buy
- Dermstore
- Price when checked
- $120 on 2026-09-09
- Listing checked
- 2026-09-06
Our verdict on the Koh Gen Do Maifanshi Moisture Foundation
Fingers, in layers, until the coverage is where you want it. Not a one-coat foundation.
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Where the Maifanshi Moisture Foundation sits on The Shelf
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Reviewed 2026-09-06. Koh Gen Do Maifanshi Moisture Foundation appears in High Maintenance: Luxury Makeup Worth the Extra Money. Every product on The Shelf is listed in the product index.